If your website is a combination 24 hour receptionist, marketing department and customer service representative then what is the function of social media?

Social media is the guy standing on the sidewalk wearing a great big sandwich board who goes right up to potential customers and hands them a coupon.

Social media is the customer sales rep who travels to the customers door, develops a sustained relationship and is there to guide them in when your customer is ready.

Social media is a means of updating your content instantly in several places at once.

Your website is a repository of information and may be the site where business actually takes place (e-commerce), where follow up requests happen – basically where conversions take place.

Utilize facebook, Twitter, LinkedIn, Ning and YouTube and others to initiate and foster relationships and eventually drive people to your website.

Its important that your updates and posts be spaced appropriately and -especially in facebook – Take care not to overdo. Its easy to block page posts from a personal newsfeed and you wont know you have been blocked.

rr.interactive is happy to consult with you on any questions you have about implementing your social media strategy.

If you are a client or prospective client and want to try out WordPress, Joomla or ZenCart please contact me for a temporary username, password and url to the dev installations.